INTRODUCTION
INTRODUCTION
INTRODUCTION
Reve La Drame blends identity system design with augmented reality (AR) branding, all inspired by the timeless elegance of Audrey Hepburn. Her grace and style are brought to life through AR technology, creating an experience that's both nostalgic and futuristic.
So, come along on this journey where the past meets the future, where every element is infused with that special Audrey sparkle.
Reve La Drame blends identity system design with augmented reality (AR) branding, all inspired by the timeless elegance of Audrey Hepburn. Her grace and style are brought to life through AR technology, creating an experience that's both nostalgic and futuristic.
So, come along on this journey where the past meets the future, where every element is infused with that special Audrey sparkle.
Reve La Drame blends identity system design with augmented reality (AR) branding, all inspired by the timeless elegance of Audrey Hepburn. Her grace and style are brought to life through AR technology, creating an experience that's both nostalgic and futuristic.
So, come along on this journey where the past meets the future, where every element is infused with that special Audrey sparkle.
PROMPT
PROMPT
PROMPT
Elevating brand presence with modern tech and Audrey Hepburn's timeless style. Get ready for an unforgettable experience!
Elevating brand presence with modern tech and Audrey Hepburn's timeless style. Get ready for an unforgettable experience!
Elevating brand presence with modern tech and Audrey Hepburn's timeless style. Get ready for an unforgettable experience!
PROBLEM
STATEMENT
PROBLEM STATEMENT
PROBLEM
STATEMENT
Fashion is crowded and competitive, traditional marketing struggles to keep attention. Brands need a unique and interactive presence, especially in luxury, as consumers want personalized, creative experiences.
Fashion is crowded and competitive, traditional marketing struggles to keep attention. Brands need a unique and interactive presence, especially in luxury, as consumers want personalized, creative experiences.
Fashion is crowded and competitive, traditional marketing struggles to keep attention. Brands need a unique and interactive presence, especially in luxury, as consumers want personalized, creative experiences.
SOLUTION
STATEMENT
SOLUTION STATEMENT
SOLUTION
STATEMENT
The project, Reve la Drame, merges Audrey Hepburn's elegance with augmented reality technology. The aim is to revolutionize luxury fashion marketing by launching an immersive AR campaign that provides a one-of-a-kind shopping experience at the flagship store, complete with a giant shopping bag and storytelling that showcases the brand's personality.
The project, Reve la Drame, merges Audrey Hepburn's elegance with augmented reality technology. The aim is to revolutionize luxury fashion marketing by launching an immersive AR campaign that provides a one-of-a-kind shopping experience at the flagship store, complete with a giant shopping bag and storytelling that showcases the brand's personality.
The project, Reve la Drame, merges Audrey Hepburn's elegance with augmented reality technology. The aim is to revolutionize luxury fashion marketing by launching an immersive AR campaign that provides a one-of-a-kind shopping experience at the flagship store, complete with a giant shopping bag and storytelling that showcases the brand's personality.
SOLUTION SHOWCASE
SOLUTION SHOWCASE
SOLUTION SHOWCASE
STAGE-4
STAGE-3
STAGE-2
STAGE-1
Final Outcome
Interaction
PRODUCTION
Identity System
Ideation
Research
AR Campaign
POST-PRODUCTION
PRE-PRODUCTION
STAGE-4
STAGE-3
STAGE-2
STAGE-1
Final Outcome
Interaction
PRODUCTION
Identity System
Ideation
Research
AR Campaign
POST-PRODUCTION
PRE-PRODUCTION
STAGE-4
STAGE-3
STAGE-2
STAGE-1
Final Outcome
Interaction
PRODUCTION
Identity System
Ideation
Research
AR Campaign
POST-PRODUCTION
PRE-PRODUCTION
PRE-PRODUCTION
PRE-PRODUCTION
PRE-PRODUCTION
Audrey Hepburn
Audrey Hepburn
Audrey Hepburn
Audrey Hepburn, a symbol of elegance, has graced both streets and screens with her effortless style and captivating charm. Beyond her refined taste, we celebrate Audrey's humanitarian work, philanthropy, and her grace, which rightfully reflect her enduring legacy. Join us as we embrace the Audrey aesthetic with the latest collection from Reve La Drame.
Audrey Hepburn, a symbol of elegance, has graced both streets and screens with her effortless style and captivating charm. Beyond her refined taste, we celebrate Audrey's humanitarian work, philanthropy, and her grace, which rightfully reflect her enduring legacy. Join us as we embrace the Audrey aesthetic with the latest collection from Reve La Drame.
Audrey Hepburn, a symbol of elegance, has graced both streets and screens with her effortless style and captivating charm. Beyond her refined taste, we celebrate Audrey's humanitarian work, philanthropy, and her grace, which rightfully reflect her enduring legacy. Join us as we embrace the Audrey aesthetic with the latest collection from Reve La Drame.
RESEARCH & IDEATION
RESEARCH & IDEATION
RESEARCH & IDEATION
KEY TAKE-AWAY
KEY TAKE-AWAY
KEY TAKE-AWAY
Dreamy
Line - Drawing
Romance
Filmy
Elegant
The brand should be…
Dreamy
Line - Drawing
Romance
Filmy
Elegant
The brand should be…
Love
Drama
Friendly
B&W
Drama
Line - Drawing
Romance
Filmy
The brand should be…
Love
B&W
Drama
Friendly
Love
B&W
Elegant
Dreamy
Friendly
Research Acknowledgement
Research Acknowledgement
Research Acknowledgement
The iconic roles played by Audrey Hepburn in movies like "My Fair Lady," "Roman Holiday," "Funny Face," and "Breakfast at Tiffany's" have greatly influenced this project. Her timeless elegance and grace have served as a guiding light in shaping the project's atmosphere. Watching the documentary "Audrey" has provided insights into her remarkable life, adding depth to my creative process.
The iconic roles played by Audrey Hepburn in movies like "My Fair Lady," "Roman Holiday," "Funny Face," and "Breakfast at Tiffany's" have greatly influenced this project. Her timeless elegance and grace have served as a guiding light in shaping the project's atmosphere. Watching the documentary "Audrey" has provided insights into her remarkable life, adding depth to my creative process.
The iconic roles played by Audrey Hepburn in movies like "My Fair Lady," "Roman Holiday," "Funny Face," and "Breakfast at Tiffany's" have greatly influenced this project. Her timeless elegance and grace have served as a guiding light in shaping the project's atmosphere. Watching the documentary "Audrey" has provided insights into her remarkable life, adding depth to my creative process.
KEY TAKE-AWAY
KEY TAKE-AWAY
KEY TAKE-AWAY
LOGO DEVELOPMENT
LOGO DEVELOPMENT
LOGO DEVELOPMENT
LOGO MARK
LOGO MARK
LOGO MARK
LOGO TYPE
LOGO TYPE
LOGO TYPE
KEY TAKE-AWAY
KEY TAKE-AWAY
KEY TAKE-AWAY
LOGO DEVELOPMENT
LOGO DEVELOPMENT
LOGO DEVELOPMENT
KEY TAKE-AWAY
KEY TAKE-AWAY
KEY TAKE-AWAY
LOGO DEVELOPMENT
LOGO DEVELOPMENT
LOGO DEVELOPMENT
LOGO TYPE
LOGO TYPE
LOGO TYPE
#FFF9F9
#FFF9F9
#FFF9F9
#111010
#111010
#111010
#C6000F
#C6000F
#C6000F
DESIGN STYLE
DESIGN STYLE
DESIGN STYLE
PACKAGING
PACKAGING
PACKAGING
IDENTITY SYSTEM DESIGN
IDENTITY SYSTEM DESIGN
IDENTITY SYSTEM DESIGN
PLANNING AR SCENE
PLANNING AR SCENE
PLANNING AR SCENE
PLANNING SCENE & INTERACTION
PLANNING SCENE & INTERACTION
PLANNING SCENE & INTERACTION
The hypothetical situation:
The hypothetical situation:
The hypothetical situation:
- A tourist sees a poster that says "SCAN FOR FREE GIFT."
- The tourist scans the poster and it is replaced by another that reads "FOLLOW THE STARS."
- The new poster shows particles shaped like stars.
- The particles lead to a large shopping bag, which promotes the opening of a store and offering a free bag.
- The main goal of this scenario is to attract people to the shop.
- A tourist sees a poster that says "SCAN FOR FREE GIFT."
- The tourist scans the poster and it is replaced by another that reads "FOLLOW THE STARS."
- The new poster shows particles shaped like stars.
- The particles lead to a large shopping bag, which promotes the opening of a store and offering a free bag.
- The main goal of this scenario is to attract people to the shop.
- A tourist sees a poster that says "SCAN FOR FREE GIFT."
- The tourist scans the poster and it is replaced by another that reads "FOLLOW THE STARS."
- The new poster shows particles shaped like stars.
- The particles lead to a large shopping bag, which promotes the opening of a store and offering a free bag.
- The main goal of this scenario is to attract people to the shop.
PRODUCTION
PRODUCTION
PRODUCTION
SHOOT @NEW YORK CITY & @RIT
SHOOT @NEW YORK CITY & @RIT
SHOOT @NEW YORK CITY & @RIT
Major shooting spots:
Major shooting spots:
Major shooting spots:
- Linkon park
- Vessel
-MET
-Central park
-Exchange place
- Linkon park
- Vessel
-MET
-Central park
-Exchange place
- Linkon park
- Vessel
-MET
-Central park
-Exchange place
BUILDING THE SCENE IN NYC
BUILDING THE SCENE IN NYC
BUILDING THE SCENE IN NYC
PROCESS
PROCESS
PROCESS
The AR stimulation process involves creating a scene primarily in Cinema 4D. The video production is divided into four main stages:
1. Building the model of the shopping bag.
2. Tracking the shopping bag in Cinema 4D.
3. Creating an animated texture for the shopping bag.
4. Editing the final video.
Video Tutorials
Video Tutorials
Video Tutorials
STEP 1:
Making the model in Adobe Dimensions and importing it in Cinema 4d.
STEP 1:
Making the model in Adobe Dimensions and importing it in Cinema 4d.
STEP 1:
Making the model in Adobe Dimensions and importing it in Cinema 4d.
STEP 2:
Tracking in Cinema 4d.
Importing png seq of the video that needs to be tracked > tracking> making the scene.
STEP 2:
Tracking in Cinema 4d.
Importing png seq of the video that needs to be tracked > tracking> making the scene.
STEP 2:
Tracking in Cinema 4d.
Importing png seq of the video that needs to be tracked > tracking> making the scene.
STEP 3:
Animated texture in Cinema4d.
Making animation in After Effects.> UV map unwrapping in C4d and then importing the animation in redshift.
STEP 3:
Animated texture in Cinema4d.
Making animation in After Effects.> UV map unwrapping in C4d and then importing the animation in redshift.
STEP 3:
Animated texture in Cinema4d.
Making animation in After Effects.> UV map unwrapping in C4d and then importing the animation in redshift.
STEP 4:
Exporting the scene from Cinema 4d and then rendering it in After Effects.
STEP 4:
Exporting the scene from Cinema 4d and then rendering it in After Effects.
STEP 4:
Exporting the scene from Cinema 4d and then rendering it in After Effects.
AR STIMULATION AT NEW YORK CITY
AR STIMULATION AT NEW YORK CITY
AR STIMULATION AT NEW YORK CITY
AR STIMULATION AT ROCHESTER INSTITUTE OF TECHNOLOGY
AR STIMULATION AT ROCHESTER INSTITUTE OF TECHNOLOGY
AR STIMULATION AT ROCHESTER INSTITUTE OF TECHNOLOGY
POST-PRODUCTION
POST-PRODUCTION
POST-PRODUCTION
INTERACTION
INTERACTION
INTERACTION
STIMULATED AR DEMO
STIMULATED AR DEMO
STIMULATED AR DEMO
INTERACTIVE AR DEMO
INTERACTIVE AR DEMO
INTERACTIVE AR DEMO
To build the interactive AR experience, the demo is made in Adobe Aero. The 3d shopping bag is exported as obj format with the material to Aero.
Later, in the software, the bag’s position and scale are edited to make it a giant.
To build the interactive AR experience, the demo is made in Adobe Aero. The 3d shopping bag is exported as obj format with the material to Aero.
Later, in the software, the bag’s position and scale are edited to make it a giant.
To build the interactive AR experience, the demo is made in Adobe Aero. The 3d shopping bag is exported as obj format with the material to Aero.
Later, in the software, the bag’s position and scale are edited to make it a giant.
FINAL OUTCOME
FINAL OUTCOME
FINAL OUTCOME
AT IMAGIN RIT
AT IMAGIN RIT
AT IMAGIN RIT
At Imagine RIT, the show booth was designed according to the concept of the brand. A tiny bag was kept in a big space, with the promotion and project development videos running on the large-scale T. V's
The aim to keep a tiny was to show the difference in real and augmented space. The tiny bag was a representation of giant bags in AR.
At Imagine RIT, the show booth was designed according to the concept of the brand. A tiny bag was kept in a big space, with the promotion and project development videos running on the large-scale T. V's
The aim to keep a tiny was to show the difference in real and augmented space. The tiny bag was a representation of giant bags in AR.
At Imagine RIT, the show booth was designed according to the concept of the brand. A tiny bag was kept in a big space, with the promotion and project development videos running on the large-scale T. V's
The aim to keep a tiny was to show the difference in real and augmented space. The tiny bag was a representation of giant bags in AR.
CONCLUSION
CONCLUSION
CONCLUSION
Reve la Drame is an excellent example of how augmented reality can transform iconic fashion into something new and exciting. This project has shown us how innovative technology can redefine luxury fashion marketing by integrating Audrey Hepburn's timeless elegance into an interactive AR campaign.
The project has also highlighted the fact that consumers are looking for more than just products. They want experiences that align with their values and spark their imaginations. By combining identity system design with AR branding, new avenues have been opened up to enhance brand engagement and foster enduring connections with customers. This hints at the future of fashion marketing, where traditional aesthetics and contemporary technology can coexist harmoniously.
Ultimately, Reve la Drame demonstrates that a well-conceived blend of old-world charm and new-world tech can revolutionize the customer journey. It sets a precedent for future interactive campaigns in fashion and beyond. The lessons learned and successes achieved have paved the way for further exploration into how immersive technologies can reshape how we think about and interact with the fashion industry.
Reve la Drame is an excellent example of how augmented reality can transform iconic fashion into something new and exciting. This project has shown us how innovative technology can redefine luxury fashion marketing by integrating Audrey Hepburn's timeless elegance into an interactive AR campaign.
The project has also highlighted the fact that consumers are looking for more than just products. They want experiences that align with their values and spark their imaginations. By combining identity system design with AR branding, new avenues have been opened up to enhance brand engagement and foster enduring connections with customers. This hints at the future of fashion marketing, where traditional aesthetics and contemporary technology can coexist harmoniously.
Ultimately, Reve la Drame demonstrates that a well-conceived blend of old-world charm and new-world tech can revolutionize the customer journey. It sets a precedent for future interactive campaigns in fashion and beyond. The lessons learned and successes achieved have paved the way for further exploration into how immersive technologies can reshape how we think about and interact with the fashion industry.
Reve la Drame is an excellent example of how augmented reality can transform iconic fashion into something new and exciting. This project has shown us how innovative technology can redefine luxury fashion marketing by integrating Audrey Hepburn's timeless elegance into an interactive AR campaign.
The project has also highlighted the fact that consumers are looking for more than just products. They want experiences that align with their values and spark their imaginations. By combining identity system design with AR branding, new avenues have been opened up to enhance brand engagement and foster enduring connections with customers. This hints at the future of fashion marketing, where traditional aesthetics and contemporary technology can coexist harmoniously.
Ultimately, Reve la Drame demonstrates that a well-conceived blend of old-world charm and new-world tech can revolutionize the customer journey. It sets a precedent for future interactive campaigns in fashion and beyond. The lessons learned and successes achieved have paved the way for further exploration into how immersive technologies can reshape how we think about and interact with the fashion industry.
CONTACT
CONTACT
CONTACT
Email: pranjalsawai30@gmail.com
LinkedIn: Pranjal Sawai
Email: pranjalsawai30@gmail.com
LinkedIn: Pranjal Sawai
Email: pranjalsawai30@gmail.com
LinkedIn: Pranjal Sawai